Katie Malcolm Piantoni
About Katie Malcolm Piantoni
Katie Malcolm Piantoni is a Marketing Specialist with extensive experience in healthcare marketing, particularly in Medicare and TRICARE. She leads multi-channel marketing campaigns at Martin's Point Health Care, where she has worked since 2017.
Current Role as Marketing Specialist
Katie Malcolm Piantoni serves as a Marketing Specialist at Martin's Point Health Care, a position she has held since 2017. In this role, she leads and executes multi-channel marketing campaigns aimed at driving membership growth. She acts as the primary client contact and key decision maker, overseeing budget and spending. Her work involves building strategic marketing campaigns that leverage data-driven insights to enhance brand and business line awareness.
Previous Experience at Martin's Point Health Care
Prior to her current role, Katie Malcolm Piantoni worked at Martin's Point Health Care in two capacities. She served as an Administrative Coordinator from 2010 to 2013 and as an Executive Assistant from 2013 to 2017. During her time in these positions, she contributed to various administrative functions and supported organizational operations in the Portland, Maine area.
Experience in Real Estate and Public Relations
Katie Malcolm Piantoni has a background in real estate and public relations. She worked as an Associate Broker at RE/MAX By The Bay from 2007 to 2010, where she gained valuable experience in client relations and market analysis. Additionally, she served as a Client Coordinator at Beaupre & Co. Public Relations for 11 months in 2004-2005, where she supported client needs and contributed to public relations efforts.
Educational Background in Marketing and Journalism
Katie Malcolm Piantoni studied at the University of Maine, focusing on Marketing and Advertising while achieving a degree in Journalism. This educational background has equipped her with the skills necessary to navigate the complexities of marketing, particularly in the healthcare sector.
Expertise in Healthcare Marketing
Katie Malcolm Piantoni possesses extensive experience in healthcare marketing, with a specific focus on Medicare and TRICARE. She has developed marketing plans that utilize various channels, including printed materials, direct mail, TV and radio advertising, digital media, and special events. Her knowledge of marketing regulations and target customers in the healthcare sector informs her strategic approach to campaign development.