Joe Brannon
About Joe Brannon
Joe Brannon serves as the Vice President and Head of Information Technology at Marucci Sports, where he has led significant technology initiatives that contributed to business growth. He holds a Bachelor of Science in Business Information Systems from the University of North Carolina Wilmington and an MBA from the University of Phoenix.
Current Role at Marucci Sports
Joe Brannon serves as the Vice President and Head of Information Technology at Marucci Sports, a position he has held since 2023. In this role, he oversees the company's IT strategy and operations, focusing on enhancing technology infrastructure and supporting business objectives.
Education and Expertise
Joe Brannon holds a Bachelor of Science degree in Business Information Systems from the University of North Carolina Wilmington. He also earned an MBA in Technology and Business from the University of Phoenix. His educational background supports his extensive experience in information technology and project management.
Professional Background
Joe Brannon has a diverse professional background, having worked in various leadership roles across multiple organizations. He was a Senior Data Analyst and Team Leader at CHI-LLC from 1997 to 2004, and later held positions such as Global Director of Direct-to-Consumer Technologies at Billabong and Vice President of Global Commerce Practice at TA Digital. His experience spans over two decades in the technology and retail sectors.
Key Achievements in Technology Implementation
Throughout his career, Joe Brannon has led significant technology implementations. He co-led the deployment of the SAP hybrid digital commerce platform and implemented the NetSuite cloud ERP and commerce platform across various channels. His initiatives have contributed to increased operational efficiency and enhanced customer engagement.
Contributions to Customer Service and Marketing
Joe Brannon has made notable contributions to customer service and marketing strategies. He implemented a 24/7 customer service center at Irvine Company, which improved leasing conversion rates. Additionally, he grew the customer marketing database at Billabong and Oakley, optimizing marketing spend through enhanced business intelligence capabilities.