Kelsey Morrison
About Kelsey Morrison
Kelsey Morrison serves as the Marketing Director at MassLight, where she has worked since 2023. She has a diverse background in marketing and digital strategy, with previous roles at Southwest Airlines and other organizations.
Work at MassLight
Kelsey Morrison has been serving as the Marketing Director at MassLight since 2023. In this remote role, she is responsible for overseeing marketing strategies and initiatives. Her focus includes enhancing brand visibility and implementing effective marketing campaigns to drive engagement and growth.
Previous Experience in Marketing
Prior to her current position, Kelsey held various marketing roles. She worked as a Demand Generation Manager at Occupier from 2022 to 2023, where she developed strategies to generate leads. Additionally, she served as the Digital Marketing Lead for Cargo at Southwest Airlines from 2021 to 2022, and as a Cargo Marketing & Sales Specialist from 2018 to 2021.
Internships and Early Career
Kelsey began her career with several internships that provided foundational experience in marketing. She interned at JPMorgan Chase as an Investment Fund Accounting Intern in 2011 and at Southwest Airlines in various roles, including Product Marketing Intern in 2014 and Rapid Rewards Loyalty Partnerships Intern in 2016. She also gained experience as an Online-Marketing and Web Design Intern at Visual App in 2013.
Education and Certifications
Kelsey earned her Bachelor of Science in Marketing from The University of Texas at Dallas, completing her studies from 2012 to 2016. She also holds certifications in Lean Six Sigma Yellow Belt and Advanced Google Analytics, which complement her marketing expertise.
Achievements in Branding and Strategy
Kelsey has contributed to significant branding projects, including the creation of comprehensive branding guidelines and brand voice for ZapEHR. She directed the branding and layout for ottehr.com, focusing on aligning product identity with market needs. Additionally, she spearheaded the development of Ideal Customer Profiles (ICP) to enhance customer engagement strategies.