Alex Silberman
About Alex Silberman
Alex Silberman is the AVP, Brand and Customer Activation at MassMutual, with extensive experience in digital marketing and strategy roles across various organizations in the Greater Boston area.
Current Role at MassMutual
Alex Silberman currently holds the position of AVP, Brand and Customer Activation at MassMutual in Boston, Massachusetts. In this role, Alex focuses on full funnel customer activation, integrating both organic and paid search strategies. Alex is also responsible for enterprise-wide programmatic advertising initiatives and oversees direct to consumer digital efforts and ABM strategy. Leading digital partnerships with major sports organizations such as the NHL and the Boston Red Sox is also a key aspect of this role.
Previous Experience at MassMutual
Before his current role, Alex Silberman was the AVP, Head of Social at MassMutual from 2019 to 2020. During this time, Alex was responsible for developing and implementing social media strategies, which played a critical role in enhancing the company's brand presence and customer engagement across various social media platforms.
Past Roles in Digital Marketing
Alex Silberman has extensive experience in digital marketing, having served as Global Director of Social & Paid Media at Monster from 2018 to 2019 and Vice President of Digital Strategy, Health at Weber Shandwick from 2015 to 2018. These roles involved leading strategic digital initiatives, managing social media and paid media campaigns, and optimizing digital marketing strategies on a global scale.
Educational Background
Alex Silberman graduated from Brandeis University with a Bachelor of Arts degree in Political Science and Economics. This educational foundation has supported and enhanced Alex's capabilities in strategic thinking and analytical skills, critical in various marketing and digital strategy roles.
Industry-Specific Expertise
With a specialization in omnichannel media initiatives and digital creative, Alex Silberman is skilled in merging both organic and paid search strategies for comprehensive customer activation. This expertise has been honed through various roles, including Director - Social Content Systems at Arnold Worldwide and Senior Manager, Ad Operations at Imagitas. Alex's approach ensures seamless integration of various digital tactics to optimize consumer engagement and brand presence.