Bailey Kolligian
About Bailey Kolligian
Bailey Kolligian is the Director of Integrated Marketing at MassMutual in Boston, Massachusetts, with extensive experience in both agency and corporate brand roles.
Title and Current Role at MassMutual
Bailey Kolligian serves as the Director of Integrated Marketing at MassMutual, based in Boston, Massachusetts, United States. This role involves overseeing the development and implementation of cohesive marketing strategies that align with the company's overall business goals.
Previous Roles at MassMutual
Bailey Kolligian's journey at MassMutual includes several pivotal roles. Before serving as Director of Integrated Marketing, Bailey was the Director of Marketing Category Management for 9 months in 2021. Prior to that, Bailey spent three years as an Integrated Marketing Manager, from 2018 to 2021, in the Greater Boston Area, contributing to the company's marketing integration efforts.
Experience at Arnold Worldwide
Before joining MassMutual, Bailey Kolligian held several positions at Arnold Worldwide. Bailey started as an Associate Marketing Producer from 2013 to 2015, then advanced to Marketing Manager from 2015 to 2017. Subsequently, Bailey was promoted to Senior Marketing Manager from 2017 to 2018 in Boston, MA, focusing on delivering effective marketing campaigns for clients.
Educational Background
Bailey Kolligian earned a Bachelor of Science (B.S.) in Marketing from Roger Williams University. Additionally, Bailey studied Italian Studies at The Institute at Palazzo Rucellai. This academic background has equipped Bailey with a broad understanding of marketing principles and international perspectives.
Internships and Early Career
Bailey Kolligian gained early experience through various internships. This includes a position as a Retail Management Intern at Michael Kors in Wrentham, Massachusetts, from 2012 to 2013, and as an Account Services Intern at CVS Caremark Corporation in Woonsocket, Rhode Island, in 2011. Additionally, Bailey served as the Public Relations Chair for Colleges Against Cancer from 2011 to 2013 in Bristol, RI, contributing to important community health initiatives.
Skills and Expertise
Bailey Kolligian has a robust background in both agency and corporate brand roles, providing a well-rounded perspective on integrated marketing strategies. Bailey excels in creative strategy and development, enhancing the effectiveness of marketing campaigns. Skilled in client and agency management, Bailey ensures seamless collaboration and project execution. Additionally, Bailey's expertise in project management and production guarantees timely and efficient delivery of marketing initiatives.