Betsy Codding
About Betsy Codding
Betsy Codding is the Head of Digital Communications & Multimedia at MassMutual in Springfield, Massachusetts, with over 20 years of experience in digital communications.
Title
Betsy Codding serves as the Head of Digital Communications & Multimedia at MassMutual, based in the Springfield, Massachusetts Area. She began her current role in May 2017 and focuses on overseeing digital communication strategies and multimedia projects.
Current Role at MassMutual
Betsy Codding is currently the Head of Digital Communications & Multimedia at MassMutual. In this role, she leads the development and implementation of digital communication strategies. Her responsibilities include managing multimedia content, cross-platform content strategy, and enhancing the digital presence of the company.
Previous Roles at MassMutual
Prior to her current role, Betsy Codding worked as the Social Media Manager at MassMutual from 2014 to 2017. During this period, she was responsible for managing the company's social media strategy, expanding its online presence, and engaging with audiences through various social media platforms.
Professional Experience
Betsy Codding has over 20 years of experience in digital communications. She has held various key positions, including Director of Interactive Production at One Trick Pony (2011-2014), Web Strategist at Learning Ally (2010-2011), and Technology Development Manager (AmeriChoice) at UnitedHealth Group (2007-2009). She has also worked as Executive Director, Information Systems at School District of Philadelphia (2007), Internet Services Manager at School District of Philadelphia (2003-2007), Senior Web User Interface Designer at The Wharton School (2000-2002), Technology Development Manager at museumnetwork.com (1999-2000), Producer at NBCi (1998-1999), and Project Manager at CNET Networks (1997-1998).
Education and Expertise
Betsy Codding holds a BA in American Studies from Smith College, an MPA in Public Management from Syracuse University's Maxwell School, and a mini-MBA in Social Media Marketing from Rutgers University. Her expertise spans across creating websites, digital advertising, intranets, digital content, cross-platform content strategy, web content management, social media strategy, digital strategy, influencer programs, web analytics, and employee experience.