Brad Ridnour
About Brad Ridnour
Brad Ridnour is the Head of Worksite Distribution at MassMutual, with extensive experience in sales and management roles across the insurance industry.
Current Title and Role at MassMutual
Brad Ridnour currently serves as the Head Of Worksite Distribution at MassMutual. In this role, he oversees the worksite distribution strategies and operations, ensuring the effective delivery of financial products and services to clients through various distribution channels.
Professional Experience at DirectPath
Brad Ridnour worked at DirectPath as the Vice President, Broker Relations, from 2019 to 2020. During his tenure, he was responsible for managing and enhancing relationships with insurance brokers, promoting the company's services, and driving business growth through effective broker collaboration.
Senior Vice President Role at Transamerica
At Transamerica, Brad Ridnour served as the Senior Vice President, National Sales, from 2011 to 2019. Based in Atlanta, Georgia, he led the national sales efforts, overseeing sales teams across the country, and ensuring the achievement of business targets and expansion of market presence.
Educational Background and Designations
Brad Ridnour studied at the University of Northern Iowa, where he earned a Bachelor's degree in Business Administration and Management, General, from 1982 to 1986. He also holds the CEBS (Certified Employee Benefit Specialist) and CLU (Chartered Life Underwriter) designations, which highlight his expertise in employee benefits and life insurance sectors.
Early Career Development
Brad Ridnour began his career as an individual contributor, working as a group sales representative for 15 years. He specialized in selling through insurance brokers and consultants. Over time, he successfully transitioned to roles involving the management of sales teams with varied sizes and geographical scopes, demonstrating his leadership and sales acumen.