Bridget Nelson
About Bridget Nelson
Bridget Nelson is the Head of Brand Performance and Audience Research at MassMutual in Boston, Massachusetts, with a background in consumer insights and business consulting.
Title at MassMutual
Bridget Nelson currently holds the position of Head of Brand Performance and Audience Research at MassMutual. Based in Boston, Massachusetts, she has been leading this team since January 2020. In this role, she oversees efforts to enhance the brand's performance and better understand audience insights to drive relevant business strategies.
Professional Experience at C Space
Bridget Nelson worked at C Space in two different roles. Initially, she served as an Associate Director from 2011 to 2018, where she honed her skills in consumer insights and brand strategy. In 2019, she returned for a brief tenure as a Business Consultant in the Greater Boston Area. During these periods, she developed strategic insights to help businesses connect more closely with their consumers.
Background in Consumer Insights
Between 2018 and 2019, Bridget Nelson held the position of Director, Consumer Insights at SharkNinja in Needham, Massachusetts. Her role focused on understanding consumer behavior and preferences to inform product development and marketing strategies. Prior to that, she worked as a Research Manager at Ipsos-Vantis from 2007 to 2009 and as an Analytical Consultant at dunnhumby for seven months in 2006-2007.
Educational Background
Bridget Nelson studied Statistics at Boston University, where she earned her B.A. from 2000 to 2004. She also attended Archbishop Williams High School from 1996 to 2000. Her academic training in statistics has been fundamental to her career in market research and consumer insights.
Storytelling and Analytical Skills
Bridget Nelson combines analytical skills, strategic thinking, and creativity in her approach to storytelling. She enjoys solving both business and consumer problems, especially when they intersect, and has perfected the art of storytelling through data. Her passion for making companies more empathetic and relevant to their target audiences drives her work.