Brooke Henninger
About Brooke Henninger
Brooke Henninger is the Marketing Director for Financial Wellness and Digital Training Strategy at MassMutual in Greater Boston, with extensive experience in integrated marketing programs across various sectors.
Current Role at MassMutual
Brooke Henninger is currently serving as the Marketing Director for Financial Wellness and Digital Training Strategy at MassMutual, located in Greater Boston. In this role, she focuses on integrating marketing initiatives to promote financial literacy and wellness, using digital training tools to enhance outreach and engagement.
Previous Experience at Bank of America
Before joining MassMutual, Brooke Henninger worked at Bank of America for seven years. She held the position of Vice President, Enterprise Marketing Program Manager from 2015 to 2021 in Boston, Massachusetts, where she led enterprise marketing programs. Prior to this role, she was Vice President of Brand Delivery for the Ultra High Net Worth segment marketing from 2014 to 2015, focusing on brand strategy for affluent clients.
Career at American Student Assistance
Brooke Henninger gained substantial experience at American Student Assistance (ASA) from 2007 to 2014. Her roles included Marketing Programs Manager, Brand Marketing Specialist, and Marketing Events Coordinator. Over these years, she contributed to the nonprofit sector by managing marketing programs, developing brand strategies, and coordinating marketing events.
Educational Background
Brooke Henninger completed her M.A. in Integrated Marketing Communications from Emerson College in 2005. She also holds a B.A. in Hispanic Studies and Sociology from Wheaton College Massachusetts, obtained in 2004. Her high school education was completed at Island School, where she studied from 1996 to 2000.
Professional Skills and Interests
Brooke Henninger has demonstrated expertise in managing integrated marketing programs across various channels, including digital, social, content, communications, and experiential. She has a passion for creating comprehensive brand experiences and forging new partnerships. Her interest in financial education is evident in her current role and past experiences. She enjoys understanding her audience to tailor marketing messages effectively.