Candy Chan
About Candy Chan
Candy Chan is the Market Lead for Asian Markets at MassMutual Financial Group, where she manages culturally relevant marketing initiatives and provides strategic advice.
Current Role at MassMutual Financial Group
Candy Chan currently serves as the Market Lead for Asian Markets at MassMutual Financial Group. Since joining the company in July 2016, she has been responsible for managing culturally relevant and linguistically appropriate marketing initiatives for Chinese, Korean, and South Asian markets. Her role includes providing strategic marketing advice and support specifically tailored to the field force.
Experience at MetLife
Candy Chan spent six years at MetLife, where she advanced from the role of Marketing Consultant to Senior Marketing Consultant. From 2010 to 2014, she worked as a Marketing Consultant, and from 2014 to 2016, she took on a more senior role, providing strategic insights and leading marketing campaigns. This tenure equipped her with valuable expertise in the insurance industry.
Early Career at Mercedes-Benz and R. E. Lee International
Candy Chan began her career at R. E. Lee International Hong Kong Limited as a Marketing Assistant from 2004 to 2005. She then joined Mercedes-Benz Hong Kong Limited, where she worked as a Marketing Executive in Communication & Product for five years, from 2005 to 2010. These roles helped her build a foundation in marketing and communication strategies across diverse industries.
Educational Background
Candy Chan earned her Bachelor of Arts degree with a Major in Linguistics and Comparative Literature from The University of Hong Kong. This academic background has contributed to her ability to manage multicultural marketing initiatives effectively, particularly in the Asian markets.
Leadership in Sponsorship Initiatives
In her current role at MassMutual Financial Group, Candy Chan leads notable sponsorship initiatives such as the 'South Asian Spelling Bee' and 'Wealth Management Expo'. These initiatives are aimed at engaging and supporting the Asian community, aligning with the company's strategic marketing goals.