Carmela Sofia
About Carmela Sofia
Carmela Sofia is the Product Marketing Strategy Lead for Retirement Products Marketing at MassMutual in Boston, Massachusetts, with a rich background in marketing roles at various financial institutions.
Current Role at MassMutual
Carmela Sofia currently serves as the Product Marketing Strategy Lead for Retirement Products Marketing at MassMutual in Boston, Massachusetts, USA. In this role, she is responsible for spearheading marketing initiatives focused on retirement products. Her position plays a crucial role in shaping product strategies and executing marketing campaigns that align with the company's goals.
Previous Experience at Federal Home Loan Bank of Boston
Carmela Sofia worked as the Marketing Communications Business Partner at the Federal Home Loan Bank of Boston from 2020 to 2022. Over her two-year tenure, she was instrumental in developing communication strategies and overseeing marketing operations to support the bank's business goals.
Lengthy Tenure at Fidelity Investments
Carmela Sofia held various roles at Fidelity Investments, spanning over a decade. From 2016 to 2019, she served as the Marketing Director for High Value Experience in the Greater Boston Area. Earlier, she was the Director of Participant Marketing for Stock Plan Services from 2006 to 2015, also in the Greater Boston Area. Her leadership in these roles led to significant marketing campaigns and high net promoter scores.
Role at John Hancock
From 1997 to 2006, Carmela Sofia served as a Marketing Consultant and Marketing Project Manager at John Hancock in the Greater Boston Area. During these nine years, she was engaged in a variety of marketing projects and consultancy efforts, contributing to the company’s growth and marketing effectiveness.
Educational Background
Carmela Sofia holds a Bachelor of Science degree in Finance & Management Science from Bridgewater State University. Her academic background provided a solid foundation in financial principles and management strategies, which have been pivotal in her professional roles.