Christa Perry
About Christa Perry
Christa Perry is the Brand Marketing Director at MassMutual and a judge at Effie Worldwide, with a strong background in financial services branding and consumer behavior.
Title and Current Positions
Christa Perry holds the position of Brand Marketing Director at MassMutual in the Greater Boston Area. In addition to her role, she serves as a judge for Effie Worldwide in the United States and is a member of Kindred.
Education and Expertise
Christa Perry studied Marketing at Harvard Extension School. She also attended the University of International Business and Economics, where she engaged in studies related to Art, Literature, Economics, and Chinese. She earned a BS in Business Administration with a focus on Marketing and a Minor in Digital Art from Elon University from 2007 to 2011.
Professional Background in Marketing
Christa Perry accumulated varied experiences in marketing roles prior to her current position. She worked as a Senior Marketing Manager and a Marketing Manager at Arnold Worldwide in the Greater Boston Area. Earlier roles included Brand Manager at Bow & Drape, and Account Executive at Young & Rubicam in the Greater New York City Area.
Specialization in Financial Services Branding
Christa Perry is recognized as an expert in financial services branding and communications. She has demonstrated a strong ability to drive full funnel brand growth through consumer advertising, media, and sponsorship marketing initiatives.
Passion and Marketing Philosophy
Christa Perry has a deep passion for the intersection of technology and consumer behavior. She believes in idea-led, consumer-first execution of marketing strategies, which underscores her approach in the industry.