Colin Burns
About Colin Burns
Colin Burns is the Director of Product Marketing at MassMutual in Boston, Massachusetts, overseeing national marketing strategies for retirement and wealth management products.
Current Role at MassMutual
Colin Burns is the Director of Product Marketing at MassMutual, based in Boston, Massachusetts. In his current role, he leads the national marketing strategy for the company’s retirement and wealth management products and services. This includes responsibilities such as market sizing, product development, and the execution of omni-channel campaigns. Colin also supports the career and third-party sales forces to achieve multibillion-dollar product revenue goals through marketing, sales enablement, and product training.
Previous Experience at COUNTRY Financial
Colin Burns held significant roles at COUNTRY Financial® in Bloomington, Illinois, over a span of seven years. From 2017 to 2021, he was the Director of Brand Marketing where he was responsible for overseeing brand marketing strategies. Prior to that, from 2014 to 2017, he served as Manager of Advertising, Content and Compliance. In this capacity, he managed advertising initiatives and ensured compliance with relevant regulations. These roles equipped him with extensive experience in brand management and marketing compliance.
Professional Background at Ammirati and JWT
Colin Burns has a strong background in account management and advertising from his time at Ammirati, NY, and JWT. He was Account Director at Ammirati from 2010 to 2014 and previously worked as an Account Manager from 2007 to 2010. Before joining Ammirati, Colin was an Account Executive at JWT from 2006 to 2008. His roles at these agencies were focused on managing client accounts and executing advertising campaigns, providing him with robust experience in creative and strategic marketing.
Educational Background
Colin Burns holds a Bachelor of Science degree in Mass Media Communications from New York University. His academic background laid a strong foundation for his career in marketing and communications, equipping him with the theoretical knowledge and practical skills essential for his various roles in the field.
Key Achievements at MassMutual
During his tenure at MassMutual, Colin Burns has led several key initiatives. He successfully launched the company's first new annuity product in a decade and implemented a comprehensive process integrating consumer and advisor insights into product development. Colin also established a portfolio marketing approach for MassMutual's billion-dollar annuity portfolio and developed its first wealth management value proposition. These contributions significantly enhanced the company’s marketing strategies and product offerings.