Jennifer Halloran
About Jennifer Halloran
Jennifer Halloran is the CMO and Head of Marketing and Brand at MassMutual, and a board member at The Ad Club in Boston. She has extensive experience in marketing and brand strategy, having held leadership roles at Kindred, Life Happens, Fidelity Investments, and Mobiquity, Inc.
Current Roles and Responsibilities
Jennifer Halloran is currently serving as the Chief Marketing Officer (CMO), Head of Marketing and Brand at MassMutual in Boston, Massachusetts. Additionally, she holds roles as a Founding Member at Kindred and as a Board Member at The Ad Club in Boston, Massachusetts.
Previous Experience in Marketing
Jennifer has accumulated extensive experience in the marketing field. Her previous roles include positions at Fidelity Investments where she served as Brand and Digital Marketing specialist (2015-2016), Vice President of Digital Marketing & Brand Strategy (2010-2012), and Consultant in Digital Strategy & Marketing (2008-2010), among others. She has also held roles at Mobiquity, Inc. as CMO (2013-2015) and Vice President of Digital and Brand Strategy (2012-2013).
Educational Background
Jennifer earned an MBA in Marketing/Marketing Management from Babson College - Franklin W. Olin Graduate School of Business, where she studied from 1996 to 1998. She also holds a Bachelor’s degree in Economics & Political Science from Boston College, completed between 1986 and 1990.
Significant Achievements
During her tenure at MassMutual, Jennifer designed a strategy to reinvent the firm's brand, which resulted in a 40% increase in key brand metrics. She also managed the restructuring of a marketing function into a centralized team and developed a marketing media mix model that connected direct media marketing attribution to sales. Jennifer has led the development of award-winning creative campaigns and built significant sponsorship deals.
Industry Contributions
Jennifer Halloran is a member of the Wall Street Journal CMO Council and the ANA CMO Masters Circle. She is a contributor to major publications such as The Wall Street Journal, Adweek, Ad Age, and Forbes. Jennifer has been featured in industry podcasts and was nominated as one of the Top 20 Growth CMOs in Greater Boston. She also serves as a current board member of the AdClub in Boston.