Kathleen Mayko
About Kathleen Mayko
Kathleen Mayko is the Head of Marketing Platforms/MarTech Operations and Administration at MassMutual, with extensive experience in regulated industries, particularly financial services.
Company
Kathleen Mayko currently works at MassMutual, where she holds the position of Head of Marketing Platforms/MarTech Operations and Administration. In this role, she leads the strategic direction of MassMutual’s marketing platform experience, including user and vendor management. She also manages requirement gathering for new technologies, assesses the current MarTech stack, and drives efficiencies by identifying redundancies and gaps.
Previous Roles at MassMutual
Kathleen has a rich history with MassMutual. She previously served as a Digital Marketing Consultant from 2016 to 2022. Before that, she was the Director of Social Media from 2011 to 2015. She also operated as an HR Business Partner from 2007 to 2011, and initially joined MassMutual as an Undergraduate Recruiter from 2006 to 2007.
Early Career and Other Roles
Kathleen's career began as Assistant Director of Admission at Western New England College, where she worked from 2001 to 2006. She then transitioned into a role at MassMutual Financial Group. Additionally, she held the position of Social Media Business Strategist as a self-employed individual for 4 months in 2015 to 2016 and served as Chairperson for TEDxSpringfield from 2012 to 2018.
Educational Background
Kathleen completed her Bachelor of Arts at Smith College, graduating in 2001. She undertook a double major in American Studies and English Literature. This strong educational foundation has contributed to her extensive capabilities and expertise in marketing and strategic business roles.
Industry Expertise and Speaking Engagements
Kathleen is highly experienced in regulated industries, particularly financial services. She has spoken at notable conferences such as the LIMRA Annual Conference, LIMRA Social Media Conference for Financial Services, and the Compliance & Ethics Forum for Life Insurers Annual Symposium. Her knowledge and insights make her a respected figure in these forums.