Lauren Gerstner
About Lauren Gerstner
Lauren Gerstner is the Head of Marketing for MassMutual Financial Advisors, with extensive experience in digital and social media marketing across various industries.
Title and Role at MassMutual
Lauren Gerstner holds the position of Head of Marketing for MassMutual Financial Advisors. Her role involves leading the marketing efforts in the New York City Metropolitan Area on a hybrid basis. Her responsibilities include overseeing the development and execution of marketing strategies to enhance the company's presence and outreach within the financial advisory sector.
Previous Experience at New York Life Insurance Company
Before joining MassMutual, Lauren Gerstner worked as Corporate Vice President of Prospecting & Digital Marketing at New York Life Insurance Company. She served in this role for two years, from 2019 to 2021, in the Greater New York City Area. Her work focused on driving digital marketing initiatives and prospecting strategies to support business growth.
Past Roles at HP
Lauren Gerstner held several key positions at HP, including Global Director of Digital Marketing Transformation in Houston, Texas (2019), Director of EMEA Consumer Marketing - Personal Systems in Geneva, Switzerland (2018-2019), and Global Director of Social Media Marketing in Palo Alto, California (2016-2018). In these roles, she was instrumental in leading digital transformation projects and enhancing social media engagement for HP’s global consumer base.
Educational Background
Lauren Gerstner earned her Master of Business Administration (M.B.A.) from Imperial College Business School, where she studied in the Global Executive MBA Program from 2016 to 2018. She also holds a Bachelor's Degree in Communication Arts from the University of Wisconsin-Madison, which she completed from 2003 to 2007. Her education has provided a strong foundation in business management and communication strategies.
Professional Achievements and Expertise
Lauren Gerstner is known for launching the inaugural formalized social media presence for three Fortune 500 companies. Her expertise spans global brand strategy, digital and social marketing, customer experience design, customer segmentation, and content strategy. She has a track record of building and scaling digital marketing visions, infrastructure, and operational plans from the ground up, with experience across several verticals including mobile tech, consumer tech, and financial services.