Ling Cui
About Ling Cui
Ling Cui is the Head of Marketing Analytics, Research, and Technology at MassMutual and serves as an ANA ECHO Awards Judge. She has extensive experience in analytics, e-Commerce marketing, and project management across various industries.
Company: MassMutual
Ling Cui currently works at MassMutual as the Head of Marketing Analytics, Research, and Technology in Boston. In this capacity, she is responsible for driving the firm's marketing efforts and leveraging data to optimize strategies. Her role includes leading and managing teams that focus on integrating analytical and technological capabilities to develop customer-centric business strategies.
Title: Head Of Marketing Analytics, Research, And Technology
Ling Cui holds the position of Head Of Marketing Analytics, Research, And Technology at MassMutual. In her role, she specializes in e-Commerce channel marketing and analytics. She brings expertise in managing contact center strategy and performance, integrating analytical and technological capabilities, and applying project management and Agile methodologies to her work.
Experience: ANA International ECHO Awards Judge
Since October 2021, Ling Cui has been serving as an ANA ECHO Awards Judge at the ANA International ECHO Awards. In this role, she assesses and evaluates marketing campaigns and initiatives submitted for consideration, leveraging her extensive background in marketing analytics and research.
Professional Experience: Previous Roles
Ling Cui has amassed a wealth of experience across various roles in multiple companies. At MassMutual, she served as Head of Financial Advisors Marketing Analytics (2019-2020) and as Head of Direct-to-Consumer Analytics & Reporting (2018-2019). Prior to this, she worked at Liberty Mutual Insurance as Director II, Sr Data Product Owner, Global Retail Markets Data Office (2017-2018), and as Director II, Customer Advocacy Insights (2015-2017). Earlier in her career, she held multiple positions at Vistaprint, advancing from Senior Analyst, Customer Analytics to Senior Manager, Global CARE Analytics (2007-2015). She also worked as a Senior Analyst at Inductis Inc (2005-2007).
Education and Expertise
Ling Cui's academic credentials include two Master's Degrees from the Massachusetts Institute of Technology (MIT): one in Technology and Policy (2003-2005) and another in Aeronautics & Astronautics (2001-2003). She also holds a Bachelor's Degree in Industrial Foreign Trade and Aeronautical Engineering from Beijing University of Aeronautics & Astronautics (1996-2001). Her expertise spans integrating analytical and technological capabilities, e-Commerce channel marketing, project management, Agile methodologies, and managing both global teams and near-shore/offshore models.