Nora Kalina
About Nora Kalina
Nora Kalina is the Head of Marketing Platform Strategy & Experience at MassMutual, focusing on integrating marketing technology with data ecosystems in the Springfield, Massachusetts Metropolitan Area.
Current Title
Nora Kalina is the Head of Marketing Platform Strategy & Experience at MassMutual, located in the Springfield, Massachusetts Metropolitan Area. In this role, she oversees the integration of marketing technology with data ecosystems to support data-driven decision-making. She ensures operational support and oversight for the entire marketing technology portfolio, with a particular focus on user education and adoption.
Past Roles at MassMutual
Nora Kalina has held several significant positions at MassMutual. Before her current role, she was the Head of Content Strategy | Marketing & Brand from 2021 to 2022. From 2019 to 2021, she served as Assistant Vice President, Head of Agile and Communications - MMFA Marketing. Additionally, she worked as a MassMutual Way Change Agent from 2012 to 2013 and as the Marketing Director, Online Experience - Marketing from 2000 to 2012.
Education and Expertise
Nora Kalina holds a Bachelor of Arts degree from Sarah Lawrence College, where she studied Socio-cultural Anthropology and Fine Art from 1987 to 1991. Her academic background provides a solid foundation for her multifaceted approach to marketing and technology integration.
Focus on Marketing Technology Integration
Nora Kalina has a strong focus on integrating marketing technology with data ecosystems. Her work emphasizes the importance of refining governance, processes, and structures to enhance the adoption and rollout of marketing tools. She collaborates closely with data and analytics teams to ensure a seamless integration of marketing technology and data.
Support for Marketing Analytics
Nora Kalina plays a pivotal role in supporting the Head of Marketing Analytics & Customer Insights at MassMutual. She contributes to evolving processes for the Marketing Analytics & Customer Insights Center of Excellence, ensuring that data-driven insights are effectively leveraged within the organization.