Sharon Cheng
About Sharon Cheng
Sharon Cheng is the 創新營銷品牌副總裁 at MassMutual in Hong Kong, with extensive experience in digital transformation and online marketing in the financial sector.
Current Role at MassMutual
Sharon Cheng is currently serving as the 創新營銷品牌副總裁 at MassMutual, based in 香港特别行政区 香港. In this role, she is responsible for spearheading innovative marketing and branding strategies. Her duties include overseeing brand development, driving strategic marketing initiatives, and ensuring the alignment of the company’s marketing goals with overall business objectives. Her position involves her in significant decision-making processes that shape the company's image and engagement with its clientele.
Previous Role at Marsh McLennan
In 2021, Sharon Cheng held the position of Digital Transformation Strategy Leader, VP at Marsh McLennan for a brief tenure of three months in 中国 上海市. During her time there, she focused on leading the company's digital transformation efforts. This role required her to develop and implement strategies to enhance digital capabilities and integrate new technologies aimed at optimizing business processes and client interactions.
Experience at HSBC Life Insurance
At HSBC Life Insurance, Sharon Cheng served as the DIGITAL BUSINESS HEAD from 2017 to 2021 in 上海. Over four years, she led the company's digital business initiatives, focusing on the digitalization of business modules. Her responsibilities included managing digital ecosystems, developing online marketing and customer acquisition strategies, and driving the overall digital business transformation of the organization.
Career at PKUFI Life Insurance
Sharon Cheng worked as the Assistant General Manager (In charge) at PKUFI Life Insurance from 2015 to 2017 in 中国 上海市区. Over two years, she was involved in high-level management, overseeing key business operations and initiatives. Her role involved ensuring smooth administrative functions, optimizing operational efficiency, and supporting strategic projects aimed at business growth.
Educational Background
Sharon Cheng earned her Master of Business Administration (MBA) in Mathematic Finance from 上海大学 (Shanghai University), where she studied from 1997 to 2001. Her academic background in mathematical finance provided her with the foundational knowledge required for her roles in digital transformation and business strategy. The MBA program equipped her with analytical skills and an in-depth understanding of financial systems, which have been crucial in her professional career.