Stan Martens
About Stan Martens
Stan Martens is the Worksite Business Growth Marketing Lead at MassMutual in the New York City Metropolitan Area, with extensive experience in marketing and strategic planning across various companies.
Current Role at MassMutual
Stan Martens is currently the Worksite Business Growth Marketing Lead at MassMutual. Based in the New York City Metropolitan Area, he is responsible for developing marketing strategies aimed at supporting worksite business growth goals and initiatives. Martens has played a significant role in creating unique messaging and positioning for MassMutual products that are targeted at various advisor and third-party partner distributors in the Worksite channel.
Previous Experience at New York Life Insurance Company
Prior to his role at MassMutual, Stan Martens served as the Corporate Vice President of Creative and Marketing Operations at New York Life Insurance Company. He held this position from 2012 to 2021 in the Greater New York City Area. During his nine-year tenure, he was involved in managing creative processes and marketing operations, contributing to the company's extensive growth during this period.
Marketing Strategy and Planning at MetLife
From 2011 to 2012, Martens worked at Metropolitan Life Insurance Company in the role of Marketing Strategy & Planning. His responsibilities included developing comprehensive marketing strategies and plans, helping to strengthen MetLife's market presence. In addition to this, Martens has had multiple roles at MetLife, including Senior Marketing Strategy Manager and Senior Enrollment Project Manager, demonstrating broad expertise across various marketing and operational domains.
Academic Background
Stan Martens pursued his higher education with a strong focus on marketing and management. He completed an MBA in Marketing from Iona University between 1992 and 1994. He also earned a BA in History from the University of Hartford, studying from 1985 to 1989. Further enhancing his qualifications, he achieved a Customer-Centric Management Mini-MBA from Rutgers University in 2018.
Technical Proficiency and Skills
Stan Martens is proficient in using a variety of software tools crucial for business operations, including Microsoft Word, Project, Excel, PowerPoint, and Visio. His extensive experience has endowed him with exceptional leadership skills and a solid track record in sales analysis, forecasting, operational management, strategic planning, and project execution. Martens also possesses high-caliber negotiation and closing skills.