Timothy Bossy
About Timothy Bossy
Timothy Bossy is the Director of Digital Marketing Analytics at MassMutual, with over a decade of experience in various analytical roles within the marketing industry.
Title
Timothy Bossy holds the title of Director of Digital Marketing Analytics at MassMutual. He has been instrumental in advancing the company's digital marketing strategies through comprehensive analytics. His role focuses on analyzing digital marketing data to optimize campaign performance, driving key insights that inform strategic decisions.
Current Position at MassMutual
Timothy Bossy is currently the Director of Digital Marketing Analytics at MassMutual. In this role, he is responsible for leading the digital analytics initiatives, closely monitoring and analyzing marketing data to develop insights that contribute to the company's growth and marketing strategies.
Professional Experience in Boston
Timothy Bossy's career features extensive experience in the Boston area across multiple analytical roles. From 2019 to 2021, he served as the Business Analytics Manager at MassMutual. Prior to this, he worked as a Senior Marketing Analyst at Cengage from 2017 to 2019. His early career includes roles as a Data Analyst at Wunderman from 2015 to 2017 and as a Marketing Database Analyst at Staples Advantage from 2014 to 2015. His diverse experiences in Boston have equipped him with a broad skill set in business and marketing analytics.
Educational Background
Timothy Bossy earned his Bachelor's Degree in Business Administration at Bryant University, concentrating in Economics and Marketing. This educational foundation provided him with a solid understanding of business principles and marketing strategies, which he has applied throughout his career in various analytical roles within the marketing industry.
Career Beginnings and Early Roles
Timothy Bossy began his career with a market research internship at ZenithOptimedia in 2011. He then progressed through roles such as Senior Analyst at Virtual DBS from 2012 to 2014, Marketing Database Analyst at Staples Advantage in 2014-2015, and Data Analyst at Wunderman from 2015 to 2017. These early positions helped him gain valuable experience in data analysis and marketing database management, forming the foundation of his expertise in digital marketing analytics.