Wonhong Lee
About Wonhong Lee
Wonhong Lee is the Head of Customer Segmentation Strategy & Development at MassMutual, based in Springfield, Massachusetts.
Title
Wonhong Lee serves as the Head of Customer Segmentation Strategy & Development at MassMutual. In this role, Lee focuses on creating and implementing strategies that effectively segment the company's customer base.
Current Role at MassMutual
Since January 1, 2020, Wonhong Lee has been working at MassMutual in Springfield, Massachusetts. As the Head of Customer Segmentation Strategy & Development, Lee's responsibilities include developing and refining strategies to segment customers to improve targeted marketing and service delivery.
Specialization in Customer Segmentation Strategy
Wonhong Lee specializes in customer segmentation strategy at MassMutual. In this capacity, Lee works on identifying distinct customer groups within MassMutual's market, devising tailored approaches to cater to each group effectively.