Yuzhi Ma
About Yuzhi Ma
Yuzhi Ma is the Lead Data Scientist/Machine Learning Engineer at MassMutual, with a background in chemistry and computer science, and extensive experience in data science roles at Wayfair, Deloitte Consulting, Walmart Labs, and MassMutual Financial Group.
Current Role at MassMutual
Yuzhi Ma is currently serving as Lead Data Scientist/Machine Learning Engineer at MassMutual in the Greater Boston area. In this role, Ma is responsible for leading a team of data scientists working on marketing measurement, attribution, budget optimization, and propensity models. The role involves developing machine learning models and algorithms to enhance marketing strategies and ensure efficient budget allocations. Ma’s work includes creating explainable and actionable recommendations for senior marketing leadership to support informed decision-making.
Professional Experience at Wayfair
Yuzhi Ma worked at Wayfair as a Senior Data Scientist from 2019 to 2020 for a period of 10 months in the Greater Boston area. During this tenure, Ma was involved in data science initiatives aimed at improving Wayfair's business operations. Specific projects or achievements from this role are not detailed, but the position aligned with Ma’s continued focus on data science and machine learning applications in a commercial setting.
Deloitte Consulting Experience
From 2018 to 2019, Yuzhi Ma held the position of Data Scientist at Deloitte Consulting for one year in the Greater Boston area. In this capacity, Ma contributed to data science projects, leveraging statistical and machine learning techniques to solve complex business problems for Deloitte’s clients. The role allowed Ma to further develop skills in data analysis and the application of advanced analytics to enhance business solutions.
Educational Background
Yuzhi Ma achieved a Doctor of Philosophy (Ph.D.) in Chemistry from Northeastern University. Additionally, Ma holds a Master of Science (M.S.) degree in Computer Science, also from Northeastern University. Prior to these, Ma completed a Bachelor's degree in Chemistry from Wuhan University. This educational background laid a strong foundation in both analytical chemistry and computer science, enabling a deep understanding of data science and machine learning methodologies.
Projects and Technical Contributions
Yuzhi Ma has led and contributed to various significant projects in the data science field. These include developing a Marketing Mix Model to predict sales based on marketing impressions, creating an optimization engine to maximize ROI by reallocating marketing budgets (resulting in an incremental 1 million VNB), and designing a clustering algorithm for customer journey segmentation. Additionally, Ma implemented scalable data ingestion and cleaning pipelines to manage raw data from multiple external vendors, enhancing the efficiency of marketing data science initiatives at MassMutual.