Nilam Oswal
About Nilam Oswal
Nilam Oswal is a Sr. Digital Marketing Specialist at Mastek in Ahmadabad, Gujarat, India, with over 5 years of experience in the eCommerce and SaaS industry.
Current Role at Mastek
Nilam Oswal currently holds the position of Sr. Digital Marketing Specialist at Mastek in Ahmedabad, Gujarat, India. She began this role in September 2020. At Mastek, she applies her extensive experience in digital marketing to manage and optimize online campaigns, enhance social media presence, and improve conversion rates through meticulous CRO techniques.
Previous Experience at SoftwareSuggest
Prior to her current role, Nilam Oswal worked at SoftwareSuggest in various capacities. From 2019 to 2020, she served as Digital Marketing Manager where she oversaw marketing strategies and implemented SEO enhancements. Before that, she was Digital Marketing Executive from 2017 to 2019. In these roles, she developed her expertise in email marketing, social media management, and product branding, contributing significantly to the company's online growth.
Background in Visual Merchandising and Finance
In her earlier career, Nilam Oswal worked in different industries including eCommerce and finance. She was Visual Merchandiser at Infibeam.com from 2016 to 2017, where she managed product displays and visual strategies to boost online sales. From 2014 to 2015, she worked as a Derivatives Analyst at Mansukh Securities & Finance Ltd., focusing on financial data analysis and derivatives trading.
Educational Background
Nilam Oswal has a robust academic background with a Master of Business Administration (MBA) from Shri Chimanbhai Patel Institute of Management and Research, completed between 2012 and 2014. She also holds a Bachelor's degree in commerce from H. A. College of Commerce, achieved from 2010 to 2012. Her academic credentials have provided a solid foundation for her professional roles in digital marketing and finance.
Specialization and Expertise
Nilam Oswal specializes in SEO, social media management, email marketing, conversion rate optimization (CRO), and product branding. With over five years of experience in the eCommerce and SaaS industry, she has honed her skills in enhancing online visibility and driving digital strategy. Her expertise helps businesses maximize their online potential and achieve targeted marketing goals.