Yen Ti Lim
About Yen Ti Lim
Yen Ti Lim is the Chief Operating Officer of Digital Commerce and Co-Founder at MatchMove and Shopmatic Group, with extensive experience in the financial and eCommerce sectors.
Chief Operating Officer at MatchMove
Yen Ti Lim has been serving as the Chief Operating Officer - Digital Commerce and Co-Founder at MatchMove since 2022. Based in Singapore, MatchMove aims to transform businesses with innovative digital payment solutions. Yen Ti Lim plays a significant role in driving the company's strategic efforts to integrate advanced financial services into digital commerce platforms, enhancing business operations and consumer experiences.
Chief Operating Officer at Shopmatic Group
Since 2015, Yen Ti Lim has held the position of Chief Operating Officer and Co-Founder at Shopmatic Group in Singapore. Through her leadership, Shopmatic has expanded its eCommerce services across the Asia Pacific, Middle East, and Africa regions. Her efforts have been instrumental in empowering small business owners by integrating financial services into eCommerce platforms, thus elevating business capabilities in emerging markets.
Previous Roles at PayPal
Yen Ti Lim held several significant positions at PayPal from 2012 to 2015, including Regional Head of Sales Excellence & Enterprise Relationships APAC, Regional Head of Enterprise Relationships APAC, Regional Program Manager APAC, and Relationship Manager for the SEAIN region. In these roles, she focused on enhancing sales strategies, managing large-scale enterprise relationships, and leading regional programs to drive business growth across the Asia-Pacific market.
Industry Experience
Before her tenure at PayPal, Yen Ti Lim gained extensive experience in banking and financial services. She worked at Australia and New Zealand Banking Group as a Global Business Analyst from 2010 to 2011, OCBC Bank as Group Quality & Service Excellence in Communications, Rewards & Recognition, and Events from 2007 to 2010, Commonwealth Bank of Australia as a Business Analyst in Strategic Development from 2005 to 2007, and ASB Bank as a Personal Banker in Retail Banking from 2003 to 2005. Each role contributed to her robust expertise in financial services and strategic business analysis.
Educational Background
Yen Ti Lim studied at the University of Auckland, where she pursued a degree in Commerce with a focus on Marketing and Management from 1999 to 2001. Her academic background has equipped her with solid foundations in business principles and strategic marketing, which she has effectively applied throughout her professional career in various leadership roles.