Ana Alessandra (Corio)
About Ana Alessandra (Corio)
Ana Alessandra is the Director of Demand Generation at Material Security, where she has developed a signal-based demand generation strategy. She has extensive experience in marketing within the cybersecurity industry, having held various roles at companies such as Digital Shadows, CrowdStrike, and Cisco.
Work at Material Security
Ana Alessandra serves as the Director of Demand Generation at Material Security, a position she has held since 2021. In this role, she pioneered the development of a signal-based demand generation motion, focusing on enhancing digital demand generation programs tailored for the B2B cybersecurity sector. Her expertise in account-based marketing (ABM) campaign strategy is integral to her work, contributing to the company's growth and outreach efforts.
Previous Experience in Digital Marketing
Prior to her current role, Ana worked at Digital Shadows as a Senior Content Marketing & Digital Strategy Manager from 2019 to 2020, and as Content Marketing & Digital Strategy Manager from 2015 to 2019. She also held the position of Growth Marketing Strategist at CrowdStrike from 2020 to 2021. Her experience spans various roles in marketing, including internships at Malwarebytes and event planning positions at First Allied Securities and Choura Events.
Education and Expertise
Ana holds a Bachelor's degree in Marketing from Santa Clara University, where she studied from 2010 to 2014. She furthered her education at the International Institute in Madrid, Spain, for 11 months in 2012. Additionally, she completed the Reforge Growth Series in 2019, which focused on advanced marketing strategies. Her educational background supports her specialization in conversion rate optimization and testing within the cybersecurity industry.
Background in Cybersecurity Marketing
Ana has extensive experience in cybersecurity marketing, having worked at Cisco as a Security Marketing Project Specialist and Social Media Channel Manager from 2013 to 2015. Her roles in various cybersecurity firms have equipped her with a deep understanding of the industry's marketing dynamics, particularly in developing effective demand generation strategies.