Donna Tohme
About Donna Tohme
Donna Tohme serves as the Digital Marketing Lead at Materion Corporation, where she has worked since 2020. With a background in product management and marketing across various industries, she has developed expertise in digital analytics, multi-touch campaigns, and vendor management.
Work at Materion Corporation
Donna Tohme has been serving as the Digital Marketing Lead at Materion Corporation since 2020. In this role, she focuses on developing and implementing digital marketing strategies that enhance the company's online presence. Her responsibilities include overseeing digital campaigns, optimizing marketing strategies, and utilizing analytics tools to measure campaign effectiveness. Tohme's experience in digital marketing and analytics supports her efforts in driving engagement and brand awareness for Materion.
Education and Expertise
Donna Tohme studied at John Carroll University, where she earned a Bachelor of Arts degree in Communications with a minor in English from 1995 to 1999. She furthered her education by obtaining a Digital Marketing Certification from The George Washington University School of Business from 2021 to 2022. Additionally, she achieved a Social Media Marketing Certification from National Seminars Training/SkillPath Seminars in 2016. Tohme has developed expertise in digital analytics, multi-touch campaigns, and vendor management.
Professional Background
Donna Tohme has a diverse professional background with extensive experience in marketing and product management across various companies. She worked at Masco Retail Cabinet Group as a Product Manager from 2007 to 2009 and held multiple roles at STERIS Corporation, including Global Product Manager for Equipment Management Systems and Case Goods from 2012 to 2014. Tohme also served as Marketing Manager at Asurint from 2018 to 2020 and held digital marketing roles at Credit First National Association from 2015 to 2018.
Achievements in Digital Marketing
Throughout her career, Donna Tohme has made significant contributions to digital marketing initiatives. She has utilized tools like Pardot and Salesforce to optimize marketing strategies and enhance the effectiveness of email and social advertising campaigns through A/B testing and automation. Her strong background in content writing and branding supports her role in managing consumer products and advertising initiatives, contributing to successful marketing operations across various industries.
Vendor Management and Trade Shows Experience
Donna Tohme has extensive experience in vendor management and trade shows, which has been integral to her marketing roles. Her ability to manage vendor relationships and coordinate trade show activities has contributed to successful marketing operations. This experience spans her various positions, allowing her to leverage her skills in creating impactful marketing strategies and enhancing brand visibility.