Christian Hoffmann
About Christian Hoffmann
Christian Hoffmann serves as the Sales Director at Materna Information & Communications SE in Dortmund, where he has worked since 2018. He specializes in optimizing workflows and implementing digital business models, drawing on his extensive experience in sales and account management.
Work at Materna
Christian Hoffmann has served as Sales Director at Materna Information & Communications SE since 2018. In this role, he focuses on optimizing company-wide workflows and digitizing specialized and service processes. Prior to his current position, he worked as Account Director for Deutsche Post DHL from 2015 to 2017 and as Teamleiter, Senior Account Manager from 2011 to 2014. His tenure at Materna has been marked by a commitment to implementing digital business models and specialized applications through agile software factories.
Education and Expertise
Christian Hoffmann holds a Diplom in Volkswirtschaftslehre from Heidelberg University and has also studied at TU Karlsruhe. Additionally, he achieved a degree in Wirtschaftsmathematik from Karlsruhe University of Applied Sciences. His educational background supports his expertise in digital business models and customer journey management, enabling him to provide innovative solutions in digital customer communication.
Background
Before joining Materna, Christian Hoffmann worked at COC AG as a Key Account Manager from 2003 to 2008 in the Munich area. His experience in managing key accounts laid the foundation for his subsequent roles at Materna, where he developed skills in customer relationship management and digital solutions. His career trajectory reflects a consistent focus on enhancing customer experiences through technology.
Achievements
Throughout his career, Christian Hoffmann has been involved in implementing comprehensive solutions for customer journey management. He has experience utilizing new technologies, including augmented reality and personalized video formats, to improve customer engagement and satisfaction. His work has contributed to the advancement of digital communication strategies within the organizations he has been part of.