Barbara Van Buren
About Barbara Van Buren
Barbara Van Buren is a Marketing Manager at MatrixCare, where she has worked since 2018, focusing on marketing strategies for SaaS products in the healthcare sector. She has a diverse background in marketing and healthcare, having held various roles in organizations such as Gwinnett Medical Center and VirtualMed Staff.
Work at MatrixCare
Barbara Van Buren has served as the Marketing Manager at MatrixCare since 2018. In this role, she has contributed to the development and execution of marketing strategies tailored for SaaS products within the out-of-hospital healthcare sector. Her responsibilities include collaborating with cross-functional teams such as Product Management, Customer Success, and Sales to enhance marketing campaigns. Additionally, she has implemented and managed content creation, including copywriting and editing for social media and digital nurturing campaigns.
Previous Experience in Healthcare Marketing
Prior to her role at MatrixCare, Barbara Van Buren worked at Gwinnett Medical Center as a Sr. Marketing & Physician Relations Specialist from 2004 to 2009. She later returned to Gwinnett Medical Center as a Physician Liaison for one year in 2009. Between 2016 and 2018, she worked at VirtualMed Staff as a Clinical Operations Specialist. Throughout her career, she has played a key role in planning and executing events aimed at boosting customer engagement and sales.
Education and Expertise
Barbara Van Buren holds a Bachelor of Applied Science (BASc) in Business Administration and Management from the University of North Georgia. She also studied Interior Design at Bauder College, where she earned an Associate of Arts (AA). Her educational background supports her expertise in marketing strategies, particularly in the healthcare sector.
Skills in Marketing and Content Creation
In her marketing roles, Barbara has developed and executed various marketing strategies, particularly for SaaS products. She has significant experience in content creation, which includes copywriting and editing for various platforms. Her skills extend to managing digital nurturing campaigns, demonstrating her ability to engage audiences effectively through multiple channels.