Lori Mc Govern Elrod
About Lori Mc Govern Elrod
Lori Mc Govern Elrod is a Senior Account Executive at MatrixCare, with a background in marketing and extensive experience in the healthcare industry. She has held various leadership roles, including Vice President of Sales at Real Time Medical Systems, and possesses expertise in electronic health records and strategic marketing.
Work at MatrixCare
Lori Mc Govern Elrod has been serving as a Senior Account Executive at MatrixCare since 2021. In this role, she focuses on driving sales and building relationships within the healthcare sector. Her responsibilities include identifying client needs and providing tailored solutions that enhance operational efficiency. Lori's extensive background in healthcare sales and marketing supports her efforts to contribute to the company's growth and success.
Previous Experience in Healthcare Sales
Before joining MatrixCare, Lori held several key positions in the healthcare industry. She worked as Vice President of Sales at Real Time Medical Systems from 2018 to 2021. Prior to that, she served as an Account Executive at PointClickCare from 2012 to 2014, and as Segment Marketing Manager for Skilled Nursing Facilities (SNF) from 2014 to 2016. Additionally, she was the Director of Sales and Marketing at Real Time Medical Systems from 2017 to 2021, and the Marketing Program Manager at SigmaCare from 2016 to 2017.
Education and Expertise
Lori Mc Govern Elrod earned her Bachelor of Science degree in Marketing from the University of Massachusetts Lowell, where she studied from 1987 to 1991. Her educational background, combined with her professional experience, has equipped her with a deep understanding of electronic health records (EHR) and decision support systems. She is also knowledgeable in value-based payment organizations and population health strategies.
Background in Marketing and Sales
Lori has a strong background in strategic marketing and field marketing within the healthcare sector. She has demonstrated skills in win/loss analysis and competitive analysis, which are critical for understanding market dynamics. Her ability to influence cross-discipline teams has enabled her to convert opportunities into profit effectively. Lori's experience spans various roles, including her time as National Market Manager for Long-Term Post-Acute Care (LTPAC) at The CBORD Group, Inc. from 2007 to 2012.