Amanda Cheong
About Amanda Cheong
Amanda Cheong is the Director of Product Marketing at Mattermost, known for her expertise in product positioning and customer intelligence.
Title
Amanda Cheong is currently the Director of Product Marketing at Mattermost, a position she has held since 2023. Her role encompasses strategizing and implementing marketing initiatives to drive product awareness and engagement.
Previous Roles at Workato
Before joining Mattermost, Amanda Cheong served as the Director of Product Marketing, Customer Intelligence at Workato from 2021 to 2023. She was responsible for leading customer intelligence strategies which involved understanding market needs and customer behavior. Prior to this, she worked at Workato as Senior Product Marketing Manager from 2020 to 2021, focusing on aligning product features with market demands and managing go-to-market strategies.
Experience at Anaplan
Amanda Cheong has extensive experience from her tenure at Anaplan. She served as Senior Product Marketing Manager from 2019 to 2020, focusing on high-level marketing strategies and customer engagement. Earlier, she was the Product Marketing Manager for Anaplan Platform from 2016 to 2019, where she played a key role in product positioning and differentiation.
Product Management at Celtra, Inc.
Amanda held the position of Product Manager at Celtra, Inc. from 2014 to 2015. In this role, she was responsible for managing product development processes and ensuring the successful launch of new features and updates.
Educational Background
Amanda Cheong obtained her Bachelor of Arts from the University of California, Santa Cruz, where she studied Psychology and minored in Education. Her academic background provided her a solid foundation in understanding consumer behavior and learning processes.