Kevin Fayle
About Kevin Fayle
Kevin Fayle is the Director of Marketing Operations and Analytics at Mattermost, with a diverse background in marketing and law.
Title and Company
Kevin Fayle serves as the Director of Marketing Operations and Analytics at Mattermost. He has held this position since 2021.
Previous Employment
Before joining Mattermost, Kevin Fayle worked at Nylas as the Director of Marketing Operations and Analytics from 2018 to 2021. Previously, he consulted on marketing strategy and operations from 2014 to 2018 in San Francisco. Fayle's earlier roles include Web Marketing Manager at LegalZoom (2012-2014) in Mountain View, Contributing Writer at The Register (2006-2008) in the San Francisco Bay Area, and Senior Content Specialist at FindLaw (2006-2012) in Sunnyvale, CA.
Education and Qualifications
Kevin Fayle holds a JD in International Law from the University of California, College of the Law, San Francisco (formerly UC Hastings), earned between 2002 and 2005. He also has a BA in International/Intercultural Studies from Pitzer College, where he studied from 1996 to 2000. Additionally, he received a Certificate in Integrated Marketing from San Francisco State University.
Professional Background
Kevin Fayle has a diverse professional background. Early in his career, he was an attorney at The Muley Law Firm in Pleasanton, CA for six months and a Reporter at The Cupertino Courier. He also held a short-term position as Production Manager at The West University Examiner in Houston, Texas.
Responsibilities at Mattermost
At Mattermost, Kevin Fayle leads the Growth team, focusing on demand generation, engagement marketing, and website development/optimization. He manages the marketing technology stack, including tools like Marketo, Wordpress, and Google Analytics. He has established product-led growth data flows and manages modeling and forecasting methodologies. Fayle also builds marketing nurtures and drip campaigns based on user action and sales activity.