Brittania Asher (Huston) MBA
About Brittania Asher (Huston) MBA
Brittania Asher is the Director of Solutions and Enterprise Product Marketing at Matterport, with extensive experience in product marketing and leadership roles across various companies in the Greater Seattle Area.
Current Position at Matterport
Brittania Asher currently holds the position of Director, Solutions and Enterprise Product Marketing at Matterport in the Greater Seattle Area. In this role, she has spearheaded various Go-to-Market strategies including the Enterprise GTM in 2021, Manufacturing GTM in 2022, Facility Management GTM in 2023, and Matterport for Operations GTM in 2024. She is responsible for the development of campaign assets in collaboration with Product, Sales, and Media teams, and oversees launch positioning, creating content for monthly webinars, curating case studies, developing sales pitches, and social proofing.
Professional Experience at Amazon Business
Brittania Asher served as a Senior B2B Product Marketing Manager, Business Prime Marketing Lead at Amazon Business from 2017 to 2021 in the Greater Seattle Area. During her tenure, she played a crucial role in business marketing initiatives, focusing on the growth and expansion of Business Prime. Her work included driving demand generation campaigns, customer journey mapping, and sales & channel enablement. She led cross-functional teams to achieve key performance indicators and contributed to significant marketing and sales outcomes.
Previous Roles at Lighthouse eDiscovery and Other Companies
Prior to her current role, Brittania Asher was a Product Marketing Manager at Lighthouse eDiscovery from 2015 to 2017 and an Associate Technical Project Manager from 2014 to 2015. She has also held various positions including MBA Consultant at F5 Networks and PACCAR, MBA Special Projects at Camp Native, and Account Manager at United Creations Seattle. Her career includes roles such as Business Unit and Project Coordinator, and Hospitality Coordinator at Synapse Product Development, and Sales and Catering Coordinator at Hotel 1000.
Educational Background
Brittania Asher earned her Master of Business Administration (MBA) from the University of Washington Foster School of Business, studying from 2013 to 2016. She also holds a Bachelor of Arts (BA) degree in Public Relations from Central Washington University, where she studied from 2003 to 2007. Her educational background provided a strong foundation in marketing, business management, and communications, which she has applied throughout her professional career.
Skills and Leadership Approach
Brittania Asher is known for her expertise in customer journey mapping, content development, positioning, demand generation campaigns, and sales & channel enablement. She is recognized as an authentic, curious leader with a bias for action, driving awareness, lead generation, and sales revenue. Brittania values communication and trust as key elements for effective collaboration and powerful outcomes. She has developed strategies and led initiatives that have contributed to growth in subscriber count and annual recurring revenue across various roles.