Elizabeth Martinez
About Elizabeth Martinez
Elizabeth Martinez is a Senior Marketing Manager at Matterport with extensive experience in channel and marketing management across various technology companies.
Title: Senior Marketing Manager at Matterport
Elizabeth Martinez currently holds the position of Senior Marketing Manager at Matterport. In this role, she is responsible for overseeing and driving marketing initiatives for the company within the United States. Her work includes defining strategic marketing plans, managing marketing analytics, and building strong relationships with clients and stakeholders to deliver successful campaigns.
Previous Experience at ViewSonic as Channel Marketing Manager
From 2017 to 2022, Elizabeth Martinez served as the Channel Marketing Manager at ViewSonic in Brea, California. Her role involved directing channel marketing efforts for visual display and educational technology products. She successfully expanded brand exposure and accelerated sales through distribution partners and Value-Added Resellers (VARs) across the US, Canada, and LATAM markets.
Background in Sales and Marketing Operations
Elizabeth Martinez has an extensive background in sales and marketing operations. Before her current role, she was the Manager of Global Channel Sales Operations at Guidance Software for 11 months in 2016. She has also worked as the Sales Operations Lead at AeroVironment and as a Marketing Manager at NeweggBusiness.com, demonstrating a consistent track record in leading sales and marketing initiatives across various technology companies.
Education and Expertise: California State University-Fullerton
Elizabeth Martinez holds a Bachelor of Arts (BA) degree in Communications & Advertising from California State University-Fullerton, where she studied from 2001 to 2005. Her academic background has provided her with a robust foundation in communication strategies, advertising principles, and the ability to deploy strategic playbooks for empowering teams and brands.
Specializations in Data Analytics and Strategic Playbooks
Elizabeth Martinez specializes in insight-driven data analytics, including customer relationship management (CRM), partner relationship management (PRM), and market research. She is known for her ability to create and implement strategic playbooks that help teams and brands maximize opportunities while ensuring consistent and repeatable KPI success. Her skills also encompass P&L responsibility, KPI & performance controls, and process improvement.