Nadia Kalkanci
About Nadia Kalkanci
Nadia Kalkanci is the Director of Marketing Analytics at Matterport in Greater Boston, with over 15 years of experience in marketing analytics and a strong educational background in marketing and economics from Babson College.
Current Role at Matterport
Nadia Kalkanci is currently serving as the Director of Marketing Analytics at Matterport in Greater Boston. Her role involves overseeing the company's marketing analytics initiatives, leveraging her extensive experience in the field to drive data-driven marketing strategies. As part of her current responsibilities, she focuses on optimizing marketing performance and contributing to the company's overall growth objectives.
Previous Experience at AMP Agency
Before joining Matterport, Nadia Kalkanci worked at AMP Agency as Director of Advanced Analytics for nine months between 2022 and 2023. In this role, she was responsible for advanced analytics projects that supported the agency's marketing efforts. Her work involved utilizing complex data analysis to inform strategic decisions and enhance the effectiveness of various marketing campaigns.
Long Tenure at Harte Hanks
Nadia Kalkanci held the position of Director of Marketing Analytics at Harte Hanks for 15 years, from 2007 to 2022, in Chelmsford, Massachusetts. During her tenure, she built a strong foundation in marketing analytics, gaining significant expertise and experience in the field. Her long-term commitment to the company is indicative of her deep understanding and ability to manage extensive marketing analytics operations.
Early Career at Agero, Inc.
Nadia Kalkanci began her career in marketing as a Marketing Campaign Manager at Agero, Inc., where she worked from 2004 to 2007. Based in Medford, Massachusetts, she managed various marketing campaigns, gaining practical experience in campaign execution and performance tracking. This early role laid the groundwork for her subsequent positions in marketing analytics.
Educational Background
Nadia Kalkanci holds an MBA from Babson F.W. Olin Graduate School of Business, where she studied Marketing and Statistics. She completed this program in one year, from 2010 to 2011. Prior to that, she earned a Bachelor of Business Administration in Marketing and Economics from Babson College, which she attended from 2000 to 2004. Her formal education provided her with a solid foundation in both marketing and economics.