Renzo Bojanovich
About Renzo Bojanovich
Renzo Bojanovich is a Product Marketing Manager at Matterport with a background in B2B SAAS product marketing and communications.
Career at Matterport
Renzo Bojanovich currently holds the position of Product Marketing Manager at Matterport. In this role, he has been instrumental in devising go-to-market strategies that have helped launch differentiated product lines. His work spans both hardware and software product launches, leveraging his expertise in B2B SAAS product marketing. At Matterport, Renzo focuses on creating and executing marketing strategies that drive product adoption and market penetration.
Previous Roles in Product Marketing
Before joining Matterport, Renzo Bojanovich served as Product Marketing Manager at Small Business Deacon from 2018 to 2021. During his three-year tenure in Boston, Massachusetts, he developed and implemented marketing plans that supported product growth and visibility. Prior to that, from 2017 to 2020, Renzo was the Founder of Client Magnet Digital in California, where he honed his skills in digital marketing strategies and client acquisition.
Founder of Client Magnet Digital
In addition to his roles in Product Marketing, Renzo Bojanovich founded Client Magnet Digital in 2017, a company focused on digital marketing solutions. Under his leadership, the company operated successfully for three years, during which he developed and executed marketing campaigns aimed at driving client engagement and growth. His experience as a founder provided him with a holistic understanding of business operations and marketing dynamics.
Education and Academic Background
Renzo Bojanovich earned a Bachelor's degree in Communications from UC Santa Barbara. His academic background in communications has been a significant asset in his marketing career, providing him with a strong foundation in effective messaging and strategic marketing communications. The skills and knowledge gained during his studies have been pivotal in his ability to craft compelling marketing narratives and engage diverse audiences.
Specialization in B2B SAAS Product Marketing
Renzo Bojanovich specializes in B2B SAAS product marketing. His expertise includes creating marketing strategies that cater specifically to business-to-business software-as-a-service products. This specialization has allowed him to develop targeted campaigns that address the unique needs of B2B clients, enhancing product visibility and market share. His in-depth understanding of the SAAS industry ensures that his marketing efforts effectively resonate with the intended audience.