Rakesh Singh
About Rakesh Singh
Rakesh Singh is a seasoned marketing professional currently serving as the Brand Head for Corporate and Employer Brand at Maveric Systems Limited. With extensive experience in various marketing roles, he emphasizes user intent in digital strategies and advocates for the importance of video content and email marketing.
Work at Maveric Systems
Rakesh Singh currently holds the position of Brand Head - Corporate and Employer Brand at Maveric Systems Limited. He has been in this role since 2021, contributing to the company's branding strategies and initiatives. His responsibilities include overseeing corporate branding efforts and enhancing employer branding to attract and retain talent.
Previous Experience in Marketing and Branding
Rakesh Singh has extensive experience in marketing and branding across various organizations. He served as the Talent Branding Leader at Mphasis from 2019 to 2021, where he focused on employer branding strategies. Prior to that, he was the Marketing Director at Aditi Consulting from 2012 to 2018, and the Managing Director at RaVe eMedia Solutions Pvt Ltd in 2009. His roles have consistently involved enhancing brand visibility and engagement.
Education and Expertise
Rakesh Singh holds an MBA in Advertising & Marketing from Newport University, which he completed from 2002 to 2004. He furthered his education at XLRI Jamshedpur, where he studied Business Administration and Management, focusing on Digital Transformation Strategies and Business Transformation Strategies, earning an Executive Certificate in 2020. His educational background supports his expertise in digital marketing, branding, and customer engagement.
Marketing Strategies and Approaches
Rakesh Singh employs a balanced approach to Search Engine Marketing (SEM) and Search Engine Optimization (SEO), focusing on user intent to enhance engagement. He advocates for the use of video content in marketing to foster emotional connections with audiences. His unique marketing approach, termed 'Pulsh', combines both pull and push strategies to optimize brand reach and effectiveness.
Digital Marketing and Brand Management
Rakesh Singh has a strong focus on digital marketing and brand management. He engages in online brand reputation management and utilizes digital marketing automation and analytics to nurture relationships and optimize conversions. His experience includes social media and influencer marketing, media planning, and programmatic advertising, highlighting his comprehensive understanding of modern marketing practices.