Matt Mc Coy
About Matt Mc Coy
Matt McCoy is a Creative Director Proposal Design at Maximus and holds multiple directorial roles at M&G Piel Securities, Inc., UnitedHealthcare, and CreativeMcCoy. He has a diverse background in creative and art direction across various companies and industries.
Current Roles
Matt Mc Coy is currently serving as the Creative Director Proposal Design at Maximus since 2021 in the United States. In addition, he holds the position of Director at M&G Piel Securities, Inc since 2020 in New York. He is also the Creative Director at UnitedHealthcare from 2020, based in Minnetonka, Minnesota. He continues to operate CreativeMcCoy as Creative Director in the Greater Minneapolis-St. Paul Area since 2002.
Career Background
Matt Mc Coy has an extensive career in creative and art direction spanning numerous prominent organizations. He has served as Creative Director at Total Expert (2018-2019) and Professional Litho (2013-2017) in Minneapolis, MN. Earlier roles include Sr. Art Director at Medtronic in Mounds View, MN (2013) and Creative Manager/Lead Photographer at Cambria in Eden Prairie, MN (2010-2012). He also worked as Senior Art Director at Best Buy (2008-2010) and Art Director at Thomson Reuters (2005-2007) and Park Tool Company (2004-2005) in St. Paul, MN. Additionally, he was Implementation Project Manager at OptumHealth (2007-2008).
Education
Matt Mc Coy holds a Bachelor of Science in Graphic Design from the University of Minnesota-Twin Cities. His academic background in graphic design has been fundamental to his extensive career in the creative industry.
Project Management and Achievements
Throughout his career, Matt Mc Coy has successfully implemented several impactful projects. At Best Buy, he created a comprehensive brand identity manual expanding it from 14 to 63 pages, ensuring standardized brand usage across all media. At Professional Litho, he led the Creative and Photography Departments, increasing revenue from $650K to $1.1M and from $1.2M to $1.5M respectively. Additionally, he redesigned a company website, achieving a 63% increase in users within 60 days and a 20% boost in marketing qualified leads. As the leader of the creative team at Total Expert, he managed an oversized workload of 800 annual projects, including social media graphics and marketing materials.