Candice Basmajian
About Candice Basmajian
Candice Basmajian is the Director of Brand Marketing at Mayvenn, where she has worked since 2018. She has a background in brand management and community engagement, with previous roles at JewelScent and Where®.
Current Role at Mayvenn
Candice Basmajian serves as the Director of Brand Marketing at Mayvenn, a position she has held since 2018. In this role, she is responsible for managing a diverse team that focuses on community, public relations, brand development, and content creation. Her leadership supports various marketing and brand initiatives aimed at enhancing Mayvenn's presence in the beauty industry. She has played a key role in planning and executing the company's participation in beauty trade shows and conventions.
Previous Experience in Brand Management
Before her current role at Mayvenn, Candice Basmajian worked as the Community/Growth Manager at Mayvenn from 2015 to 2018. In this position, she contributed to the company's growth strategies and community engagement efforts. Prior to that, she served as the Brand & Community Manager at JewelScent from 2013 to 2015, where she focused on building brand awareness and community relations. Her early career included a role as an Account Executive at Where® for seven months in 2013 and as a Sales Associate at Ocean Drive Magazine from 2010 to 2012.
Educational Background
Candice Basmajian earned a Bachelor of Science degree in Communications from Florida International University. She attended the university from 2008 to 2011, completing her studies in three years. This educational background has provided her with the foundational skills necessary for her roles in marketing and brand management.
Collaboration in Product Development
In her role as Director of Brand Marketing at Mayvenn, Candice collaborates with performance and product teams during the early stages of product development. This collaboration ensures a seamless transition from concept to market, allowing for effective execution of marketing strategies that align with product offerings.