Matthew Rogers
About Matthew Rogers
Matthew Rogers is an SEO/SEM Manager at Mayvenn in Oakland, California, with over two decades of experience in digital marketing. He specializes in cross-domain tracking, revenue tracking, and conversion rate optimization, and has held various leadership roles in prominent companies throughout his career.
Work at Mayvenn
Matthew Rogers has been serving as the SEO/SEM Manager at Mayvenn since 2022. In this role, he focuses on enhancing the company's online presence through effective search engine optimization and search engine marketing strategies. His responsibilities include launching Google Ad search campaigns aimed at driving traffic to new brick-and-mortar store locations, utilizing regional targeting to maximize outreach. His expertise in cross-domain tracking and conversion rate optimization contributes to the overall marketing objectives of Mayvenn.
Education and Expertise
Matthew Rogers earned a Bachelor's Degree in Communication and Media Studies from the University of Wisconsin-Madison, where he studied from 1988 to 1992. His educational background provides a foundation for his career in digital marketing. He specializes in cross-domain tracking, revenue tracking, and conversion rate optimization. Additionally, he holds certifications as a BrightEdge and Conductor Professional, along with four Google Analytics certifications from Google, Inc.
Background
Before joining Mayvenn, Matthew Rogers held various positions in the digital marketing field. He worked as the Senior Technical Marketing Manager - SEO at BOLD from 2019 to 2020. Prior to that, he served as the Vice President of Internet Services and Lead Web Designer at Zacks Investment Research from 1996 to 2000. His experience also includes a four-year tenure as SEO/SEM Manager at Madison Reed from 2015 to 2019 and five years at Hornblower Cruises and Events in the same role from 2010 to 2015.
Achievements
Matthew Rogers has been featured in a Conductor interview where he discussed various SEO strategies. His work has involved developing custom dashboards and reports for SEO analysis, showcasing his ability to leverage data for improved marketing outcomes. His recent initiatives at Mayvenn, including the launch of targeted Google Ad campaigns, demonstrate his commitment to driving business growth through effective digital marketing practices.