Dave Bussell
About Dave Bussell
Dave Bussell is a Senior Digital Marketing Manager at McGrath RentCorp, where he has worked since 2022. He has extensive experience in digital marketing and demand generation, having held various roles in companies across Canada and the United States.
Work at McGrath RentCorp
Dave Bussell currently serves as the Senior Digital Marketing Manager at McGrath RentCorp, a position he has held since 2022. In this role, he has played a significant part in driving digital initiatives across multiple divisions, contributing to the company's growth. His experience in digital marketing has allowed him to support the company's objectives effectively, focusing on optimization and automation strategies.
Previous Experience in Digital Marketing
Before joining McGrath RentCorp, Dave Bussell accumulated extensive experience in digital marketing and consulting roles. He worked as a Demand Generation Consultant at Click Shift Performance Marketing from 2016 to 2019 and held similar positions at Purolator Inc. and MASS Engines. His roles often involved supporting sales and marketing lead management and demand generation priorities through data-driven storytelling.
Education and Expertise
Dave Bussell holds a Master of Philosophy (M.Phil.) in Logic, Language, and Communication from Carleton University, which he completed from 2008 to 2010. He also earned a Bachelor of Arts with Honours in Law, concentrating on Business Law and minoring in Philosophy, from the same institution between 2003 and 2008. His educational background complements his expertise in digital marketing, particularly in optimization and growth strategies.
Background in Sales and Marketing
Dave Bussell has a diverse background in sales and marketing, having worked in various capacities across multiple organizations. His roles included Sales Marketing Consultant positions at Hyllo and Canadian Super Sellers, and he also served as a Marketing Manager at ALMAG Aluminum. His experience spans several years and locations, primarily within the Toronto area and Prince Edward County.
Achievements in Digital Marketing
During his career, Dave Bussell has achieved notable success in digital marketing, particularly at McGrath RentCorp, where he played a key role in achieving significant growth records. His approach combines innovative ideas with diligent execution, allowing him to effectively implement marketing strategies that drive results.