Gaelyn A.

Associate Partner Digital Marketing Operations And Tech @ McKinsey

About Gaelyn A.

I am an Associate Partner at McKinsey, where I leverage my expertise in data and technology to help top US brands through their digital transformations. With over 10 years of experience in consulting, I have developed and delivered solutions for data, analytics, AI, GenAI, and customer experience platforms across multiple industry verticals, including consumer retail, banking, and wealth and asset management. My core competencies include data and technology strategy, product, and architecture, as well as cross-channel martech architecture, data ideation, and Generative AI. I have also built and led high-performing teams, and won multiple awards for excellence in technology and customer strategy. Before joining McKinsey, I held leadership roles at Merkle, Wellington Management, State Street Bank, and Oracle Corp. I have a B.Arch, an MSIS, and an MBA from prestigious institutions. I live in Silver Spring, MD, where I pursue my passions for photography and music.

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