Linda Toomey
About Linda Toomey
Linda Toomey serves as the Director of Marketing and Business Development at McLaren Greater Lansing, where she has worked since 2020. She has a background in organizational leadership and has successfully merged teams to enhance operational efficiency.
Work at McLaren Greater Lansing
Linda Toomey serves as the Director of Marketing and Business Development at McLaren Greater Lansing since 2020. In this role, she has successfully merged the marketing and business development teams, including the physician liaison team, to enhance the execution of various initiatives. Her efforts have contributed to a more streamlined approach to marketing strategies and business development processes within the organization.
Education and Expertise
Linda Toomey holds a Master of Arts in Organizational Leadership from Siena Heights University, which she completed between 2015 and 2016. She also earned a Bachelor of Arts degree in Advertising from Michigan State University, attending from 1990 to 1993. Additionally, she completed her high school education at Chippewa Valley High School, where she achieved a Bachelor of Arts degree from 1986 to 1990.
Professional Background
Before her current position, Linda Toomey worked as the Marketing Manager at McLaren Greater Lansing from 2017 to 2020. She also held the role of Marketing Coordinator at Lansing Community College from 2015 to 2017. Earlier in her career, she worked in communications at Meridian Township for a brief period in 2014-2015. Her diverse experience in marketing and communications has equipped her with valuable skills in the healthcare sector.
Achievements in Marketing
During her tenure at McLaren Greater Lansing, Linda Toomey increased the Share of Voice in the designated market area by 8% within one year. She also guided the adoption and implementation of a CRM tool aimed at improving marketing and business development processes. These initiatives reflect her commitment to enhancing the effectiveness of marketing strategies within the organization.