Mollie Bort
About Mollie Bort
Mollie Bort is a Foundation Marketing Specialist at McLaren Greater Lansing and serves as the Beta Beta Chapter Advisor for Alpha Phi International Fraternity. With a background in marketing and design, she has held various roles in organizations such as Granger Construction and RCP-USA.
Work at McLaren Greater Lansing
Mollie Bort has been employed at McLaren Greater Lansing since 2015, serving as a Foundation Marketing Specialist. In this role, she manages an extensive email database of over 9,000 contacts and coordinates with print vendors and mail houses to oversee mailings that can reach up to 5,000 pieces. Bort is responsible for creating and implementing a yearly communication calendar that encompasses direct mail, email merges, constant contact, and event invitations. Her work contributes to the foundation's marketing efforts and supports various fundraising initiatives.
Education and Expertise
Mollie Bort earned a Bachelor of Science degree in Visual Communication Technology from Bowling Green State University, where she focused on Marketing, Web Design, and Print Design. Her education provided her with a solid foundation in visual communication, which she applies in her professional roles. Bort's expertise encompasses various aspects of marketing, including graphic design, event coordination, and communication strategies.
Background
Bort has a diverse professional background that includes roles in marketing and design across several organizations. She began her career as an intern at Rizzi Design in 2009 and later held positions at Bowling Green State University as a Marketing Intern and Web Designer. She also worked at Dart Bank as a Marketing & HR Assistant and at Granger Construction as a Graphic Artist. Her experience includes a significant role as Marketing Manager at RCP-USA, where she worked from 2013 to 2015.
Achievements
In her current position at McLaren Greater Lansing, Mollie Bort designs advertising and event-day collateral for four special events that collectively raise over half a million dollars annually. She connects with media outlets to secure event coverage and donor stories, enhancing the visibility of the foundation's initiatives. Bort also assists with event and volunteer coordination, demonstrating her ability to manage multiple aspects of marketing and event planning.
Involvement with Alpha Phi International Fraternity
Mollie Bort has been actively involved with Alpha Phi International Fraternity, serving as the Beta Beta Chapter Advisor since 2014. Prior to this role, she was the Beta Beta Marketing Advisor from 2012 to 2014. Her involvement spans over a decade and includes mentoring and guiding chapter members in marketing initiatives and organizational activities.