Erin Bell
About Erin Bell
Erin Bell is a Channel Optimization and SEO Manager at MD Financial Management, with extensive experience in digital marketing and search engine optimization. She has held various roles in notable companies, including CIBC and Gamezebo, and has a background in professional writing and journalism.
Current Role at MD Financial Management
Erin Bell serves as the Channel Optimization and SEO Manager at MD Financial Management since 2020. In this role, she focuses on enhancing the company's online presence through effective search engine optimization strategies. Her responsibilities include managing the organic search strategy and applying data-driven insights to improve digital marketing initiatives. She also oversees the digital marketing email channel, handling aspects such as design, layout, approvals, deployment, and post-deployment reporting.
Previous Experience at CIBC
Erin Bell worked at CIBC as an SEO Consultant from 2016 to 2019. During her three years in this role, she managed the organic search strategy for MDM.ca, Invested MD, and Capsule MD. Her focus was on content and technical optimizations to enhance search visibility. Prior to this position, she served as an Editorial Specialist at CIBC for one year, where she contributed to content development and optimization efforts.
Background in Editorial Roles
Erin Bell has a diverse background in editorial roles, including her position as Editor at Gamezebo from 2007 to 2012. She also worked as a Staff Writer at Integrated mar.com for nearly a year and held an Editorial Intern position at St. Joseph Communications for three months. These experiences provided her with a strong foundation in content creation and management, which she later applied to her SEO and digital marketing roles.
Education and Professional Development
Erin Bell's educational background includes a Certificate in Professional Writing from The University of Calgary, which she completed in 2012. She also studied Journalism at Humber College from 2003 to 2004. Additionally, she attended the University of Toronto, where she studied Classical Civilizations and Music from 1999 to 2003. This diverse educational background supports her expertise in content strategy and optimization.
Technical Skills and Tools
Erin Bell utilizes various SEO tools to enhance her work, including Ahrefs, Nightwatch, and Google Search Console for monthly reporting and insights. She conducts A/B tests and geotargeting experiences using Google Optimize and Marketo to improve campaign effectiveness. Her technical skills are complemented by her experience in managing digital marketing email channels, where she employs platforms like Knak and Marketo.