Ilsa Williams
About Ilsa Williams
Ilsa Williams is a Marketing and Brand Advocacy Manager with over 12 years of experience in the financial services sector, currently working at MD Financial Management since 2019. She has held various roles at prominent companies, including Manulife and CIBC, and possesses expertise in strategic communication and integrated marketing plans.
Work at MD Financial Management
Ilsa Williams has been serving as the Marketing and Brand Advocacy Manager at MD Financial Management since 2019. In this role, she focuses on developing and implementing integrated marketing plans and strategies tailored to the financial services sector. Her responsibilities include crafting strategic communication plans that enhance brand visibility and engagement. With her extensive experience, she contributes to the organization's goals by leveraging her expertise in marketing and brand advocacy.
Previous Experience in Financial Services
Prior to her current role, Ilsa Williams worked at Manulife as a Marketing and Communications Consultant from 2013 to 2019. During her six years there, she developed marketing strategies and communication plans that supported the company's objectives. Before Manulife, she held the position of Manager, Marketing & Communications at CIBC Wood Gundy from 2004 to 2013, where she implemented advisor and client-facing marketing collateral. Her career in financial services began at CIBC as a Signing Authority Officer from 2001 to 2004.
Education and Expertise
Ilsa Williams studied at Kwantlen Polytechnic University, where she achieved a degree in Business Management and Marketing. Additionally, she attended the University of Toronto from 2010 to 2013, furthering her education in the same field. Her academic background complements her professional experience, particularly in writing and executing strategic communication plans. She is recognized for her ability to navigate complex matrix environments and act as a trusted partner and collaborator.
Marketing Skills and Specializations
Ilsa Williams specializes in developing and implementing integrated marketing plans and strategies within the financial services sector. Her skills include creating marketing collateral aimed at both advisors and clients, ensuring effective communication and engagement. With over 12 years of experience, she has honed her expertise in strategic marketing and brand advocacy, making her a valuable asset in her field.