Lena Palmer
About Lena Palmer
Lena Palmer is an Event Marketing Specialist with extensive experience in developing event and sponsorship strategies for financial solutions. She has a background in public relations and marketing, having worked in various roles across multiple organizations since 2009.
Work at MD Financial Management
Lena Palmer has been serving as an Event Marketing Specialist at MD Financial Management since 2018. In this role, she is responsible for managing all incoming event requests from various regions across Canada. She collaborates closely with Financial Consultants and Advisory Teams to ensure events align with the company's strategic goals. Lena plays a key role in integrating events within broader communications and marketing campaigns, enhancing the overall effectiveness of the company's outreach efforts.
Education and Expertise
Lena Palmer studied at Bournemouth University, where she earned a Bachelor of Arts (B.A.) in Public Relations from 2011 to 2015. Her academic background includes a published thesis on social media use in the Journal of Promotional Communications in 2015. Currently, she is working towards obtaining the Certified Associate in Project Management certification, further enhancing her expertise in project management within the event marketing sector.
Background
Before joining MD Financial Management, Lena held various positions that contributed to her professional development. She worked as a Marketing Controller at Hoshizaki UK from 2017 to 2018 and as a Media and Campaigns Officer at MidKent College from 2015 to 2016. Her early career included roles such as Public Relations Assistant at Pure (Imagination Technologies) and Marketing and Communications Intern at CXK Limited. She also gained retail experience as a Sales Assistant at JD Sports Fashion plc from 2009 to 2013.
Achievements
Lena Palmer has demonstrated her capabilities in event marketing through her involvement in developing tailored events and sponsorship strategies focused on financial, practice, and living solutions. She has played a significant role in reporting and analyzing event success, which aids in improving processes and planning for future initiatives. Her academic contributions include a published thesis, showcasing her knowledge and research skills in the field of public relations.