William Cummings, MBA
About William Cummings, MBA
William Cummings, MBA, is a Digital Marketing Manager at Md Financial Management in Ottawa, Ontario, where he has worked since 2017. With over 15 years of experience in marketing, he specializes in building client partnerships and driving business growth through targeted marketing solutions.
Work at MD Financial Management
William Cummings has been employed at MD Financial Management | Gestion Financière Md since 2017, where he currently serves as the Digital Marketing Manager. In this role, he leads digital marketing initiatives aimed at enhancing client engagement and driving business growth. His responsibilities include developing targeted marketing strategies and executing campaigns that align with the organization’s objectives. Cummings has been instrumental in fostering strong client partnerships by understanding their strategic challenges and delivering tailored marketing solutions.
Education and Expertise
William Cummings holds a Master of Business Administration (M.B.A.) in Marketing from the University of Liverpool, which he completed from 2013 to 2016. He also earned a Bachelor’s Degree in Social Sciences from the University of Ottawa from 1998 to 2002. With over 15 years of experience in marketing, Cummings specializes in driving key performance indicators (KPIs) and utilizing analytical tools to derive actionable insights. His educational background and extensive experience equip him with the skills necessary to thrive in dynamic environments.
Background
Before joining MD Financial Management, William Cummings held various positions in the marketing sector. He worked as a Senior Marketing Officer at Bank of America from 2005 to 2010 and later as a Senior Sales Manager until 2013. He transitioned to TD, where he served as a Digital Acquisition Marketing Manager and Project Manager from 2014 to 2017. His earlier career included a role as Special Response Unit Coordinator at MBNA in the United Kingdom and a brief stint as a Modern Comptrollership Consultant at Employment and Social Development Canada.
Achievements
Throughout his career, William Cummings has demonstrated a strong ability to cultivate executive-level relationships and articulate value propositions to stakeholders. He excels in identifying opportunities for business growth, revenue generation, and process efficiencies. His focus on benefit generation has contributed to the success of various marketing initiatives across his roles. Cummings is recognized for his capability to pivot between strategy formation and campaign execution in fast-paced environments.