Colleen Ross
About Colleen Ross
Colleen Ross serves as the Director of B2B Demand Generation at MDLIVE, an Evernorth company, where she has worked since 2021. With a background in marketing management across various organizations, she specializes in lead generation and sales-focused marketing initiatives.
Work at MDLIVE
Colleen Ross has served as the Director of B2B Demand Generation at MDLIVE, an Evernorth company, since 2021. In this role, she focuses on enhancing demand generation strategies to support the company's business-to-business initiatives. Her responsibilities include optimizing communication between the marketing and sales teams to improve the lead generation process. She also develops and manages company-sponsored webinars, events, and conferences, contributing to the overall marketing strategy.
Previous Experience in Marketing
Prior to her current position, Colleen Ross worked at Excellus BCBS as the Manager of Commercial Group Marketing and Proposal Services from 2015 to 2021. In this capacity, she managed marketing initiatives and proposal services for commercial groups. Before that, she held the position of Director of Marketing at Algonquin Studios from 2010 to 2014, where she oversaw marketing strategies and campaigns. Additionally, she worked at Houghton College as the Marketing & Communication Manager for the Extension Studies Program from 2014 to 2015.
Education and Expertise
Colleen Ross earned her Bachelor of Arts degree in Communication & Public Relations from the University at Buffalo. Her educational background supports her expertise in developing marketing collateral and social media content aimed at driving sales-focused marketing initiatives. This foundation has enabled her to effectively contribute to various marketing roles throughout her career.
Marketing Initiatives and Responsibilities
In her roles, Colleen Ross has been responsible for developing and managing various marketing initiatives, including company-sponsored webinars and industry conferences. She has focused on creating effective communication strategies between marketing and sales teams, which has been essential in improving lead generation processes. Her experience in crafting targeted marketing content has played a significant role in advancing the objectives of the organizations she has worked for.