Kari Maschinski
About Kari Maschinski
Kari Maschinski serves as the Sr. Director of Field Sales Marketing at MDLIVE, an Evernorth company, where she has worked since 2021. With extensive experience in marketing roles across various industries, she has developed expertise in B2B and B2C marketing strategies, personalized marketing, and customer data insights.
Work at MDLIVE
Kari Maschinski serves as the Sr. Director Field Sales Marketing at MDLIVE, an Evernorth company, since 2021. In this role, she oversees field sales marketing strategies and initiatives, contributing to the company's growth and market presence. Her responsibilities include developing marketing plans that align with business objectives and enhancing customer engagement through personalized marketing efforts.
Previous Experience in Marketing
Before joining MDLIVE, Kari Maschinski held various marketing roles across notable companies. She worked at Walgreens as Manager of Loyalty, Insights, and Personalized Marketing from 2012 to 2016, where she focused on enhancing customer loyalty programs. At Amazon, she served as Sr. Program Manager for Marketing & Insights for Hardlines Private Brands for B2B from 2020 to 2021, and previously as Program Manager for Recruitment Marketing from 2019 to 2020. Her experience at Starbucks included roles as Brand Manager for International Marketing and as Product Manager for Global Loyalty & Digital.
Education and Expertise
Kari Maschinski holds a Bachelor of Science degree from Illinois State University, where she studied from 2002 to 2005. She furthered her education at General Assembly, achieving a certification in Data Analytics in 2016. Her expertise encompasses both B2B and B2C marketing strategies, with a strong focus on personalized marketing and customer data insights. She is skilled in category management, relationship management, and business development.
Background in Consumer Packaged Goods
Kari Maschinski has a substantial background in the retail and consumer packaged goods (CPG) sectors. She worked at Coca-Cola Enterprises and Coca-Cola Refreshments in various roles, including Account Manager and District Sales Manager, from 2007 to 2012. Her experience in these positions provided her with a solid foundation in vendor and account management, as well as team leadership and coaching.